[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.r52.cz\/vite-co-je-webovy-copywriting\/#Article","mainEntityOfPage":"https:\/\/www.r52.cz\/vite-co-je-webovy-copywriting\/","headline":"V\u00edte co je webov\u00fd copywriting?","name":"V\u00edte co je webov\u00fd copywriting?","description":"Na internetu najdete kvanta \u010dl\u00e1nk\u016f na r\u016fzn\u00e1 t\u00e9mata. Prost\u0159ednictv\u00edm t\u011bchto \u010dl\u00e1nk\u016f u\u017eivatel\u00e9 z\u00edsk\u00e1vaj\u00ed u\u017eite\u010dn\u00e9 informace. V\u0161e si mohou \u010d\u00edst z pohodl\u00ed…","datePublished":"2018-09-03","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.r52.cz\/author\/#Person","name":"","url":"https:\/\/www.r52.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df9d3e7f7fe4622e291ec02ac46f5f76755ddc91019a65e783baee3892394402?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"r52.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.r52.cz\/wp-content\/uploads\/img_a325532_w1921_t1537430472.jpg","url":"https:\/\/www.r52.cz\/wp-content\/uploads\/img_a325532_w1921_t1537430472.jpg","height":0,"width":0},"url":"https:\/\/www.r52.cz\/vite-co-je-webovy-copywriting\/","about":["Online"],"wordCount":414,"articleBody":"Na internetu najdete kvanta \u010dl\u00e1nk\u016f na r\u016fzn\u00e1 t\u00e9mata. Prost\u0159ednictv\u00edm t\u011bchto \u010dl\u00e1nk\u016f u\u017eivatel\u00e9 z\u00edsk\u00e1vaj\u00ed u\u017eite\u010dn\u00e9 informace. V\u0161e si mohou \u010d\u00edst z pohodl\u00ed sv\u00e9ho domova a nemus\u00ed nikam chodit. Na internetu najdou nejen informace, ale mohou tam nakupovat tak\u00e9 r\u016fzn\u00e9 produkty nebo slu\u017eby. Prost\u011b vyhled\u00e1te si tam to, co zrovna pot\u0159ebujete vy.K tomu, aby se va\u0161e str\u00e1nky dostaly do podv\u011bdom\u00ed u\u017eivatel\u016fm, aby byla vysok\u00e1 n\u00e1v\u0161t\u011bvnost va\u0161ich str\u00e1nek a aby byly va\u0161e str\u00e1nky mo\u017en\u00e9 nal\u00e9zt ve vyhled\u00e1va\u010d\u00edch, respektive, aby se po vyhled\u00e1v\u00e1n\u00ed rozbalily v nab\u00eddce, tak je nutn\u00e1 SEO optimalizace a s nimi spojen\u00fd pr\u00e1v\u011b i webov\u00fd copywriting. Jsou to psan\u00e9 texty, jejich\u017e hlavn\u00edm c\u00edlem je \u010dten\u00e1\u0159e upoutat. Dal\u0161\u00edmi c\u00edli je tak\u00e9 to, aby se \u010dten\u00e1\u0159i op\u011btovn\u011b vraceli a hlavn\u011b aby je pozitivn\u011b upoutali ke \u010dten\u00ed dal\u0161\u00edch \u010dl\u00e1nk\u016f na p\u0159\u00edslu\u0161n\u00e9 str\u00e1nce. V\u00e1s ur\u010dit\u011b tak\u00e9 zaujme ta str\u00e1nka, kde jsou \u010dl\u00e1nky psan\u00e9 jasn\u00e9, srozumiteln\u011b a \u010dtiv\u011b. V\u00fdznamn\u00fdm c\u00edlem je tak\u00e9 upoutat nap\u0159\u00edklad ke koupi. Nejedn\u00e1 se o p\u0159esv\u011bd\u010dov\u00e1n\u00ed, ale nast\u00ednit u\u017eivateli klady, aby se pak s\u00e1m rozhodl, zda je koup\u011b relevantn\u00ed.Jak tyto \u010dl\u00e1nky tedy ps\u00e1t a co by rozhodn\u011b m\u011bli obsahovat a \u010demu se naopak vyvarovat?Co rozhodn\u011b ano?–          Srozumitelnost, \u010dtivost, stru\u010dnost, aktu\u00e1lnost, p\u0159ehlednost, originalita, srozumiteln\u00fd jak pro danou c\u00edlovou skupinu, pou\u017eit\u00ed spr\u00e1vn\u00fdch kl\u00ed\u010dov\u00fdch slov, rozs\u00e1hl\u00e1 slovn\u00ed z\u00e1soba, um\u011bt c\u00edlit na danou c\u00edlovou skupinu a jin\u00e9.Co rozhodn\u011b ne?–          Gramatick\u00e9 chyby, dlouh\u00e1 souv\u011bt\u00ed a dlouh\u00e9 texty obecn\u011b, p\u0159eklepy, neopakovat \u010dasto stejn\u00e1 slova, originalita – to znamen\u00e1 nekop\u00edrovat ciz\u00ed text.Toto jsou z\u00e1kladn\u00ed typy k tomu, aby byl v\u00e1\u0161 text origin\u00e1ln\u00ed a mohl zaujmout. Tak\u017ee pokud se rozhodnete j\u00edt touto cestou, na\u010dt\u011bte si na internetu n\u011bkolik \u010dl\u00e1nk\u016f, bu\u010fte k nim kriti\u010dt\u00ed, \u0159ekn\u011bte si, co se v\u00e1m na nich l\u00edb\u00ed a co ne, a pak se do toho m\u016f\u017eete sm\u011ble pustit.                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00edte co je webov\u00fd copywriting?","item":"https:\/\/www.r52.cz\/vite-co-je-webovy-copywriting\/#breadcrumbitem"}]}]